|
|
|
Swimming Pool
Care Video - Pool Professionals
|
|
"Tips from the Pros" - Pool Care Video, designed to
help the pool professionals as well as pool
owners.
 Swimming
pool builders and home builders are
including the video with each new pool they build. This practice
has not only proven to cut costly callbacks for the pool professional,
but has also created a more
satisfied customer and helps solidify the builder's high quality
image.
There is no doubt
customers love learning from a video and can retain more of the
information!
The customers new pool
is not only an investment, it is usually covered by the builder
under a warranty, teaching the customer how to properly care for
their new swimming pool is a must.
|
|
Swimming Pool Builders, Retailers
& Service Co's.
|
|
Top Reasons Pool Builders are including Tips from the Pro's Pool
Care with each new Pool
| Proven
to reduce both the warranty department and pool
builders unnecessary callbacks up to 95% when
included with each new pool.
Builders agree that callbacks are lack of customer knowledge.
The video answers the most common questions, even giving them
steps to perform BEFORE calling the builder.
Increases
credibility and trust in your company.
This top quality video has been technically approved
by the leaders in the industry and has a proven
track record. The video is now being recognized as
the #1 source for pool instruction by the swimming
pool industry, as well as # 1 choice for health
departments.
Provides
a consistent message that takes much of the
confusion out of pool care.
Consumers number one complaint is
when asking 10 different pool professional the same
question, they often get different answers. It's not
that the information is wrong, the problem is the
pool professional is trying to put technical
information in laymen's terms they can understand.
Excellent
for training seminars and schools your customers. The
video is used in seminars by pool stores to better educate the
pool owner on how to properly care for their pool. Many pool
stores run the video on an in store VCR / TV combo so customers can
see parts of the video while shopping.
|
|
Reduces
liability by properly teaching your
customers key items such as safety, chemical usage,
application and storage. Builders are even adding a
section to their contracts stating the video will be included
with the pool and is required viewing by the customer. New
Viewer Validation Forms are also available so builders can
have customers actually sign a form stating they have viewed
the video.
Helps
to create more satisfied customers.
The pool owners now have an invaluable tool to help
protect their investment while giving them more
confidence in owning a pool. The customers love the
fact that they can relate back to the video whenever
necessary.
Video is
easier to learn from than verbal or written instructions with
higher retention level. This is
further backed by Purdue University research,
showing that only 18% of verbal instruction is
retained by the average person, but when adding
visual, it jumps dramatically to over 80%. Remember a picture is worth a thousand
words, wouldn't you rather learn from a video than a
manual or verbal instructions? Train
your employees and service personnel. The
video is an excellent training tool for your staff. Most companies have their employees view the video often
during training. You will be amazed at the time and cost savings in
training new employees. |
|
| Articles
Featuring the success of using the "Tips from the
Pros" - Pool Care Video. |
"Builders
Praise Video for Eliminating Callbacks"
| The
"Tips from the Pros -Pool Care" video
has been part of our standard pool equipment for over 4
1/2 years and its proven to be an excellent source of
information for our customers.
Since including this video
in each new pool package,
we have virtually eliminated all
our unnecessary callbacks and we're thrilled with the
results.
We have 110 employees so the
less time spent answering the same questions over and over
saves us a lot of time and money. When we build pools we
build a lot in one development - we may have 5 on every
street. "Those neighbors talk, so if we have one
serviceman who says this and another who says that,
neither one is incorrect but it's not the same.
The
video delivers a consistent message that everyone can
identify with - the warranty department, pool builder and
the consumer.
Our
customers love the fact they can refer back to the video
whenever necessary. It definitely takes a lot of the
confusion out for pool care for the new pool owner.
|
Mid-Florida
Pools
Central
Florida's largest Pool Builder serving over 30 Home
Builders
Rick
of Mid-Florida Pools, gives video to new pool owner
during start up instruction. (The video is now standard
equipment for major home builders and Pool
Professionals).
|
Lack
of Customer Knowledge Costs Builder
| Ironically,
the life of a swimming pool and its equipment depends
largely on the care given by the consumer rather than the
builder's expertise in installing it. Pool professionals
nationwide complain that they are frequently called up to
correct problems caused by customer error- improper
balance, etc.
Since a
satisfied customer is the best form of advertising,
builders will even resurface a new plaster pool, (that was
stained due to the customer's costly mistakes) or replace
equipment to retain their reputation in the marketplace.
Include
with each new pool package...
Increasing
numbers of successful builders across the nation are
including "Tips from the Pros- Pool Care in their new
swimming pool packages.
|
Markert
Pools - U.S. Homes
Fred
Markert of Markert pools, who builds hundreds of pools per
season - primarily for U.S. Home Corporation, insists,
"This tape has been enormously successful in cutting
down our customer callbacks. We're including one with
every pool that we build."
(Markert
Pools is a full service builder with a Retail Store,
Service Company and Custom Pool Building Dept.)
|
|
|
Your guide to swimming pool care
and swimming pool maintenance!
CASE PRICING
AVAILABLE TO POOL PROFESSIONALS
Contact us for Details
sales@Imagiforce.com
or
813-949-9383
|
|
|
|
TM and
Copyright 2007- Imagiforce Corporation and it's related entities, all
rights reserved.
All other trademarks and copyrights are owned by the respective
company or Imagiforce Corporation.
Use of
this Web site assumes acceptance
of the Terms
of Use and Privacy
Policy
|
|
